There is NO doubt that
Responsive Web Design is very important for today’s webdesign point of view.Smartphones
and tablets have changed the approach toward design and user experience. Before
the proliferation of mobile devices with advanced web-browsing capability , web
designers had only one primary challenge to deal with – keeping the same look
and feel of their websites in various desktop computer browsers.
In any case,
interfacing with sites on Cell Phones and Tablets is not the same as doing that
on a desktop PC screens. Components, for example, Click versus Touch,
Screen-size, Pixel-determination, support for Adobe's Flash innovation,
enhanced markup and numerous more have gotten to be critical while making sites
with Responsive Design
Yet, why is responsive
outline so vital for your site? Before we comprehend that, we must comprehend
what is "Responsive Web Design". Cell phone and tablet selection
quickly builds, so does the significance of portable inviting sites. Cell
phones and tablets have changed the methodology toward configuration and client
experience. Prior to the spread of cell phones with cutting edge web-searching
capacity, web architects had stand out essential test to manage keeping the
same look and feel of their sites. Then again, collaborating with sites on cell
phones and tablets is not the same as doing that on a desktop PC screens.
Elements, for example, Click versus Touch, Screen-size, Pixel-determination,
support for Adobe's Flash innovation, advanced markup and numerous more have
gotten to be vital while making sites with Responsive Design.
What is Responsive Web
Design?
Responsive Web Design
(RWD) is an approach of laying-out and coding a website such that the website
provides an optimal viewing experience — ease of reading and navigation with a
minimum of resizing, panning, and scrolling — across a wide range of devices (from
desktop computer monitors to mobile phones).
The designer creating a
Responsive Design should ensure that the website’s navigation elements,
screen-layouts, text, images, audio/video players and other UI elements
re-adjust themselves on a variety of devices. Thus, one need not spend extra
time and money in creating and maintaining one “mobile-site version” and
another “desktop-site version” of her website.
Mobile Usage is
Increasing.
Take a step into the
outside world and you'll definitely notice a lot of people on their mobile
phones. In fact, it seems that just about everyone is attached at the hip with
their smartphone. For some reason, however, there are many businesses who have
not yet picked up on this trend. Maybe they could use the following stats from
Smart Insights to convince them how much mobile usage has skyrocketed.
• More than 20 percent of Google
searches are now being performed on some sort of mobile device.
• In 2014 over half of all local
searches were done on a mobile device.
• 25 percent of Internet users only
access the internet via a mobile device in the United States.
• 25.85 percent of all emails are
opened on mobile phones, with another 10.16 percent being opened on tablets.
• In 2015 mobile Internet usage is
expected to overtake desktop usage.
• Out of the 4 billion mobile phones in
the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
Now, having understood
what is Responsive Web Design, let us Check the advantages and why Responsive
Design is important while creating websites.
Advantages of
Responsive Design
1. Super Flexible
Responsive web design
sites are fluid, meaning the content moves freely across all screen resolutions
and all devices. Both the grids and the images are fluid. Just as a liquid
spreads out or draws in to allow its content to fill an allotted space and
retain its appearance, responsive web design’s fluidity achieves the same
result with website content on a device screen.
2. Excellent User
Experience
While, content is king
and discover ability of content are foremost success metrics, it is the user
experience that enables visitors to consume content on any website through the
device of their choice and preference, anytime. Thus, responsive web design is
about providing the optimal user experience irrespective of whether they use a
desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design
accommodates the busy professional during the day and the wide-awake college
student needing access to your site anytime. No scrolling or resizing is needed
for any visitor to access your website from their favorite device.
3. Cost Effective
The advantages of
having a single site that conforms to the need of all devices are significant
when compared to having two separate websites. One website costs less than two,
and the savings can be substantial. Sites designed solely for mobile device traffic
don’t offer the advanced navigational techniques found in traditional websites,
and they also require the user to maintain two separate web addresses for your
site. This is inconvenient for most people and can cause them to check out the
competition’s website. Responsive web design enhances SEO efforts by having all
your visitors directed to a single site no matter what they prefer to use as a
device.
4. It is Recommended By
Google
With 67 percent search
market share, when Google speaks, search marketers listen. Google states that
responsive web design is its recommended mobile configuration, and even goes so
far as to refer to responsive web design as the industry best practice.
This is because
responsive design sites have one URL and the same HTML, regardless of device,
which makes it easier and more efficient for Google to crawl, index, and
organize content. Contrast this with a separate mobile site which has a
different URL and different HTML than its desktop counterpart, requiring Google
to crawl and index multiple versions of the same site.
Additionally, Google
prefers responsive web design because content that lives on one website and one
URL is much easier for users to share, interact with, and link to than content
that lives on a separate mobile site. Take for example a mobile user who shares
content from a mobile site with a friend on Facebook who then accesses that
content using a desktop, which results in that user viewing a stripped down
mobile site on their desktop. This creates a less than optimal user-experience,
and because of the large emphasis Google is now placing on user-experience as a
ranking factor, this is essential to take into account with regards to SEO.
5. Very Easy to manage
Having a separate
desktop and mobile site requires having separate SEO campaigns. Managing one
site and one SEO campaign is far easier than managing two sites and two SEO
campaigns. This is a key advantage a responsive website has over a separate
mobile site. That being said, there are benefits to having a mobile-specific
SEO strategy, such as optimizing for keywords that are more likely to be
searched when someone is on their smartphone. For example, someone performing a
mobile search for a local restaurant may be more inclined to use the word
“nearby” in their search query. However, a separate mobile site is not a
requirement for a mobile SEO strategy, and there’s no reason why
mobile-specific keywords can’t be incorporated into a responsive design site as
well.
At the end it is your
decision, whether you take it or not.
Mentor Performance
Rating Pvt. Ltd.introduced this service keeping in mind client requirements of
wanting to have mobile versions of their websites – one design each for
Net-book, iPhone, iPad, Blackberry, Kindle, etc. Since having different
versions is impractical and losing visitors while shifting between devices is
not an option, the company introduced Responsive Web Design and development
services. This is a wonderful approach to the problem of designing a website
for a number of devices available to customers, ranging from smartphones to big
desktop monitors.
Why Mentor Performance
Rating Pvt. Ltd For Responsive Website Design and Development?
Mentor Performance
Rating Pvt. Ltd provides its dexterous
services to help you not only to deliver a touching experience to existing
customers but also to help your business gain more clients. The following are
some of the benefits that you can gain through stunning responsive website
designs created by the experienced team of developers at Mentor PerformanceRating Pvt. Ltd.
• Increase in website traffic-
Reduction in bounce rates
• Uniform experience across multiple
devices including desktops, tablets, notebooks, and smart phones
• Caters to wide category of customers
• Increased rate of retained and new
clients
• Decreased cost as only website can
fit different devices. You needn’t create unique website for each device
Understanding that
mobile is the new future of the modern age, it is important for you to deliver
customized website experience. A website speaks volumes about your business.
Making it visible to clients in a way, which is best suited to them, is the key
to winning more customers and also ensuring their loyalty. Blending creativity
with the latest responsive website design techniques, we create a flexible
responsive website design that caters to wide category of audience.
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